I discovered this wonderful corporate outreach by Starbuck’s on World AIDS Day through Facebook. It appears that Starbuck’s is going to oh-so-generously donate 5 cents when you buy one of their beverages. Well, not any beverage of course. It has to be one of three holiday specials, so they won’t be sacrificing 5 cents on their less exorbitantly-priced beverages. It’s not just people dying in Africa depending on them, after all. They have shareholders dependent on them as well.
I know that reads sarcastically, but I’m actually one of the last people to complain about someone making money by providing a product people like. In fact, kudos to them for some brilliant marketing. That’s what it is, after all. I’d be willing to bet they’ll spend more on the ad campaign promoting their “charity” than they will actually end up donating. Let’s be real. Starbuck’s is not a charity. It’s a business.
